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it is the technology stupid

March 28th, 2009 · No Comments

[needs to be proofed]

Latly articles in technology seem to make my head spin in so many different directions, one might say that it is spinning in 3d. Since I am never sure how much I can speak on issues like this I am sure that the quote from the LA times and the title of this post says it all.

Disney made a bet three years ago that the strength of its ABC and Disney brands would be enough to attract online viewers, and so it chose not to participate in Hulu during its launch. ABC shows, including “Lost” and “Desperate Housewives,” have generated plenty of viewers on ABC.com, but it now trails other network sites, including Hulu and CBS, according to ComScore.

http://www.latimes.com/business/la-fi-cotown-hulu28-2009mar28,0,7839088.story

Unlike most articles the authors left a signature, this is good for me because I can direct this next comment to the two of them, however before offering my constructive criticism, I do think it was one of the better written articles I have read on technology in some time. 

dawn.chmielewski@latimes.com
meg.james@latimes.com

After many versions of what I would like to say this is all I can come up with, “it is simply clear you have a clue about what you are writing, but not an idea. You are filling in holes per the standard of old technology and old media and you are missing the mark when it comes to the technology of the hear and now. The ‘Disney Brand’ that was mentioned in the quote is not the problem, but how the content is delivered, tracked, and syndicated. With that said look at an Episode of House on Hulu and an episode of Lost on Abc.com, after looking at the two and you will see what I mean.”

If you would like to learn a tad more about Web 3.0, please read this post: http://vincentclark.com/2009/02/19/web-30-preview/

Ms. Chmielewski and James, I hope that you are not offended by my bluntess, dry sense of humor, and or foundness of repurposing the quote “its the economy stupid.” If I did not appericate your article I would have just replied with the words, “it is the technology stupid.” Then let you go from there. The challenges of the new world order is that they cannot be held to the old world standard. The best brand and the best shows would fall on blind eyes and deaf ears if the delivery mechanism was subpar. When I watch the broadcast version of House I leave it up to Charter (my cable provider) to ensure that I have a positive experiance when viewing the show. Since Charter uses the same mechanisim to broadcast House as they do Lost my experiance in viewing the shows are the same. Since there is a baseline in delivery for the two shows my desicion to watch one more than the other would be based upon the content of the show. That is simply not the case when it comes to viewing shows online. 

There is no question that Hulu’s content contributed to its success since you can have the best delivery the web has seen however, if there is nothing to watch then there will be nobody to appericate it. Hulu’s real success lies within the ability to syndicate tv shows and clips to other websites or Internet based applications.

Tags: Articles · technology

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